Warahmah Pitch Deck

WARAHMAH

Turning Every Home Into a Store

Empowering UMKM • Building Community • Scaling Indonesia to the World

Problem

  • 65% of SMEs in Indonesia struggle with market access.
  • 80% of households need additional income.
  • High rental costs make store expansion difficult.

Indonesia needs a new distribution model: low-cost, flexible, and community-based.

Solution: Warahmah

  • Every home becomes a community store.
  • Pre-order system → zero stock, zero risk.
  • Regional Managers provide training & support.
  • All Elysian Global Success products + local SMEs distributed via Warahmah.

Business Model

  • Product margin: 10–30%.
  • Partner membership/starter kit.
  • Regional Manager commission from territory sales.
  • Digital platform (ads, data, API).

Market Opportunity

  • TAM (Retail household & warung): Rp 1,200 Trillion
  • SAM (SMEs + potential households): Rp 300 Trillion
  • SOM (Target 5 years, ~3.5% share): Rp 45 Trillion

Growth Roadmap

  • Year 1: 1,000 Homes • Rp 50B revenue
  • Year 2: 10,000 Homes • Rp 500B revenue
  • Year 3: 100,000 Homes • Rp 3T revenue
  • Year 4: 500,000 Homes • Rp 15T revenue
  • Year 5: 1 Million Homes • Rp 45T revenue

Competitive Advantage

  • Social Franchise Model – scalable & low cost.
  • Integrated with 100+ EGS brands.
  • Strong community trust (Islamic values & solidarity).
  • Hybrid offline + digital platform (apps).

Impact

  • Empower 1 million households with extra income (Rp 2–3M/month).
  • Provide new markets for thousands of SMEs.
  • Strengthen local economy → national → global.

Financials & Valuation

Revenue Projection:

  • Year 1: Rp 50B
  • Year 2: Rp 500B
  • Year 3: Rp 3T
  • Year 4: Rp 15T
  • Year 5: Rp 45T

Valuation (x3–5 revenue multiple): Rp 135T – Rp 225T (~USD 9–15B) in 5 years.

➡️ Unicorn by Year 3 • Decacorn by Year 5

Funding Ask

💸 Raising USD 5M (Rp 80B) for:

  • Platform development (apps, dashboard).
  • Regional hubs & training systems.
  • Marketing & community building.
  • Supply chain infrastructure.

Expected ROI: 20–30x in 5 years.

Our Team

  • Founder & CEO: 20+ years in business, ecosystem architect (Elysian Global Success).
  • COO: Logistics & supply chain expert.
  • CTO: Digital platform & SaaS builder.
  • CMO: Community builder & growth strategist.

WARAHMAH

“Turning Every Home Into a Store, Empowering SMEs, Building Prosperity Together.”

Join us in scaling from Indonesia to the world 🌍