1) Problem → Opportunity
- Halal/Muslim‑friendly brands struggle to find agencies that combine values alignment with performance marketing.
- Cross‑border growth needs multilingual content, creators, and compliant ad ops across SEA, GCC, EU, and North America.
- Global Muslim consumers are digitally native yet under‑served by mainstream playbooks — a clear opportunity for category leadership.
2) Our Solution
Ummah Elevate is a full‑stack, faith‑aligned growth partner delivering strategy, creative, and performance operations designed for halal/Muslim‑friendly brands.
Strategy & Brand
- Segmentation, ICP & positioning
- Halal compliance & governance guidelines
- Brand identity & messaging playbooks
Performance Engine
- Paid social/search, UGC & influencer
- SEO, content ops, and CRO
- Analytics, LTV/CAC, and experimentation
Creatives that Convert
- Modest imagery standards; brand‑safe edits
- Multi‑format assets (video, static, motion)
- Localization: EN/ID/AR/MY & regional nuances
3) Service Lines
Performance Marketing
Meta/Google/TikTok ads, feed & catalog, retargeting, creative iteration.
Content & Influencers
Creator sourcing, UGC briefs, whitelisting, affiliate orchestration.
Web, SEO & CRO
Funnel builds, landing pages, technical SEO, A/B tests, heatmaps.
Analytics & RevOps
Attribution, dashboards, cohort & unit economics, pricing tests.
Creative Studio
Brand kits, motion design, product shoots, multilingual copy.
Halal Advisory
Content review, campaign guardrails, Shariah panel consults.
4) Business Model & Pricing
Revenue Streams
- Monthly Retainers (Strategy/Operate) — tiered by scope
- Project Fees (brand, web, campaigns)
- Media Management Fee — % of ad spend
- Training & Workshops for in‑house teams
- Affiliate/Influencer Rev‑share (optional)
Sample Tiers (Illustrative)
| Plan | Scope | From (USD) |
|---|---|---|
| Launch | Strategy sprint + starter ads/SEO | $3,000/mo |
| Scale | Full performance ops + creators | $7,500/mo |
| Enterprise | Multi‑market + analytics & CRO | $15,000/mo |
*Excludes media spend. Custom quotes for regulated categories.
5) Go‑to‑Market & Pipeline
Beachhead Segments
- Halal F&B / CPG, modest fashion, travel/Umrah, finance/fintech
- Education & community organizations seeking digital scale
Acquisition Channels
- Case‑study content, webinars, and playbooks
- Partnerships with chambers, halal cert bodies, and platforms
- Creator/ambassador program across SEA & GCC
12‑Month Targets (Illustrative)
- 30+ retainer clients across 3 regions
- ARR $3–5M; gross margin 45–55%
- Avg. client payback < 2 months via performance wins
6) Platform & Tooling
Ads & Analytics
Meta, Google, TikTok, GA4, Looker/BI, MMM testing.
Web & CRO
Headless web, Next.js/Shopify, A/B tools, heatmaps.
Collab & Workflow
Notion, Figma, Slack, JIRA; client dashboards.
7) Founding Team
CEO / Growth Lead
Performance marketing, cross‑border scale, marketplaces.
Creative Director
Brand systems, motion & UGC; modest imagery standards.
Head of Strategy
Research, ICP/positioning, halal governance frameworks.
8) 12‑Month Roadmap
- Q1: Case‑study engine, first 10 retainers, creator network SEA.
- Q2: GCC entry, Arabic localization, analytics suite v1.
- Q3: Platformized playbooks, affiliate module, CRO lab.
- Q4: Multi‑market ops, white‑label partnerships, M&A scan.
9) Economics (Illustrative)
| Metric | Target |
|---|---|
| Avg. Monthly Retainer | $7.5k |
| Gross Margin | 45–55% |
| CAC Payback | < 2 months |
| Churn (logo) | < 2%/mo |
Figures are directional and will be validated during pilots and initial contracts.
10) Risks & Mitigations
- Platform policy changes: diversify channels; first‑party data & email/SMS.
- Creator supply: build ambassador pipeline; fair, transparent rates.
- Cultural sensitivity: Shariah advisory panel; clear brand‑safe guidelines.
11) Funding & Use of Proceeds
Raising $750k seed for 18 months of runway to scale delivery, sales, and creator ops.
- 35% Talent (growth, creative, analytics)
- 25% Sales & partnerships (SEA/GCC)
- 20% Creator network & production
- 10% Productization & tooling
- 10% Working capital & contingency
12) Logo Prompt
“Professional and sleek logo of a rising arrow embedded within a crescent moon, symbolizing growth and digital elevation. Typography: bold sans‑serif for ‘Ummah Elevate’. Colors: deep blue and turquoise, modern digital style.”
13) Contact
Let’s build the category leader for faith‑aligned growth marketing.
Detailed pipeline, financial model, and case studies available upon request.