SupplyNow - Smart Supply Chain for Healthy Kitchens

SupplyNow

Smart Supply Chain Solutions for Healthy Kitchens in Asia

For Whom Is SupplyNow?

  • Healthy Kitchen Program
  • Daily Catering & Community Consumption
  • Hospitals & Clinics
  • Schools, Religious Institutions & Foundations
  • SMEs in Food & Beverage
  • Orphanages & Social Institutions

Main Features

Smart Ordering Platform

Effortlessly order fresh, halal ingredients with our intuitive platform.

Stock & Demand Prediction Sync

Track and predict your supply and demand in real-time with smart AI tools.

Halal & Verified Product Catalog

Browse a curated catalog of locally-sourced, halal-certified ingredients.

Regular Subscription Model

Enjoy the flexibility of periodic deliveries tailored to your kitchen needs.

Our Advantages

  • Stable & Transparent Pricing
  • Reliable, Accurate & Timely Deliveries
  • Fresh & Halal Certified Products
  • Empowering Local Farmers & Food Entrepreneurs
  • Ready for National & Regional Expansion

Market Opportunity

The Indonesian food supply market is worth over $25 billion, with huge potential for halal and healthy food solutions.

  • Indonesia: 1,000+ Community Kitchens (2025-2029)
  • Southeast Asia: 15,000+ Cloud Kitchens & Pesantren
  • Market Size (Indonesia Food Supply Chain): >$25 Billion

Business Model & Monetization

  • Sales Margin on Ingredients: 15-25%
  • Kitchen Partner Subscription: Tiered Plan (Rp99,000–Rp999,000/month)
  • Premium Supplier Slots: Supplier featured in the main catalog
  • Commission on Large Deals: Corporate, Government, & Institutional
  • Data Analytics (Future): Regional demand & supply insights

Go-to-Market Strategy

  • Focus Regions: West Java, Jakarta, Lampung
  • Partner Onboarding through Cooperatives & Foundations
  • Combination of Digital Channels & Offline Operations
  • Local Logistics Partnerships
  • SPK & KSO Model with Partner Institutions
  • Smart Dashboard & Internal AI Support

For Users

  • Easy-to-Use Ordering Dashboard
  • 24/7 Support via WhatsApp & Chatbot
  • Weekly Automatic Stock Reminders
  • Digital Invoices & Documentation Ready to Print

For Suppliers

  • Direct Access to 1000+ Partner Kitchens
  • Real-Time Control over Pricing, Stock, & Analytics
  • Logistics & Return Assistance
  • Quick & Secure Payment
  • Potential for Regional Expansion

Our Roadmap

  • 2025: Pilot 100 Kitchens + 500 Active SKUs
  • 2026: Expand to 20 Cities + 300 Active Kitchens
  • 2027: Launch Regional & Halal Logistics API

Our Team

  • Founder: 20+ years in national distribution & FMCG
  • COO: Supply Chain & Logistics Expert
  • CTO: SaaS Platform Developer & B2B Dashboard
  • Advisors: Halal Food, Cooperatives, & Nutrition Experts

Funding Plan

Initial Funding Need: $500,000 USD

  • 35% Technology & Dashboard Development
  • 25% Kitchen Partner Acquisition
  • 20% Marketing & Education
  • 10% Legal & Documentation
  • 10% Stock Buffer & Internal Logistics