1. Problem → Opportunity
- Consumers demand fresh, healthy, halal-certified food but face issues with trust, transparency, and accessibility.
- Farmers and halal producers lack a direct channel to urban, health-conscious buyers.
- Food supply chains are dominated by middlemen, reducing farmer income and raising consumer prices.
2B Muslims
$300B+ Halal Food
Rapid Urban Growth
2. Our Solution
SouqFarm is a digital marketplace that connects organic farms and halal livestock producers directly with consumers and businesses. Features:
- Verified halal certification and organic standards.
- Direct delivery: fresh produce, meat, and dairy from farms.
- Subscription halal snack & fresh box options.
- Transparent traceability: farm origin → consumer.
3. Business Model
Revenue Streams
- Marketplace commission (12–18%).
- Subscription boxes (recurring revenue).
- Premium placement & featured farms.
- B2B wholesale (restaurants, halal butchers).
Ancillary
- Logistics fee (cold-chain delivery partners).
- Halal certification verification service.
- Data insights for agriculture & FMCG brands.
4. Competitive Advantage
- First mover halal + organic farm-to-table in SEA + MENA.
- Deep trust via certification & blockchain traceability.
- Hybrid B2C + B2B model increases scalability.
SouqFarm is “Misfits Market + FarmDrop” but adapted for the halal economy.
5. Go-To-Market Strategy
Supply
- Onboard 1,000 farms & cooperatives across Indonesia, Malaysia, and Turkey.
- Partner with halal certification boards.
Demand
- Target urban millennials & families via influencers and UGC.
- Corporate wellness & halal catering programs.
6. Financial Projections
- Year 3 GMV: $40M
- Blended Take Rate: 18%
- Net Revenue: $7.2M
7. Funding Ask
We are raising $2M seed funding for:
- 40% Product & tech development
- 30% Market expansion & growth
- 20% Supply chain & cold logistics
- 10% Partnerships & compliance
Contact: invest@souqfarm.com