Redefining Streetwear with Vintage, Culture, and Sustainability
💡 The Big Idea
NusantaraThriftClub is Indonesia’s first curated vintage streetwear marketplace connecting thrift hunters, resellers, and collectors in Southeast Asia and beyond. Think of it as a cultural twist on Vinted and Grailed — made for Indonesia’s growing Gen Z fashion tribe.
🎯 Market Opportunity
Global Vintage Market: Projected to reach $350B+ by 2030. Indonesia’s Thrift Boom: 80M+ youth population, 65% prefer secondhand or sustainable fashion.
🚀 Monetization Strategy
🔁 Marketplace Commission on Sales (10–15%)
🎒 Seller Subscriptions & Verified Seller Badge
🎨 Limited Drop Collaborations with local artists
📦 Branded Shipping Kits & Packaging Add-ons
📲 In-app Promotion & Priority Listing
🧢 Launching “ThriftCon Nusantara” as a national offline event
📦 Core Features
Visual-first mobile marketplace
Item authentication with photo & AI detection
“FitCheck” try-on preview (future AR/AI feature)
Localized UI/UX for Indonesia, Malaysia, MENA region
Community rating, trust badge, & dispute handling
🌍 Expansion Strategy
Phase 1 – Jabodetabek & Bandung thrift communities