NusaLearn™ | Microlearning Muslim Nusantara
NusaLearn™
Microlearning for Muslim Southeast Asians – blending spiritual insight, Nusantara heritage, and modern tech.
📉 The Problem
- Traditional Islamic learning methods are outdated for Gen Z
- Scattered content with no structured learning journey
- Nusantara’s Islamic wisdom is underrepresented globally
- No multilingual Islamic microlearning platform in the region
💡 Our Solution
- 5-minute daily audio-visual Islamic lessons
- Languages: Indonesian, English, Malay, Arabic
- AI-driven personalized Islamic learning paths
- Gamified progress, badges & reflections
🎯 Target Market
| Segment | Description |
|---|
| Gen Z & Millennials | 15–40 y/o Muslims seeking on-the-go learning |
| Urban Muslims | Time-poor professionals & entrepreneurs |
| Digital Hijrah Community | Users engaged in faith-based transformation |
| SEA Diaspora | Indonesia, Malaysia, Singapore, Brunei |
🧠 Key Features
- 🎧 Daily Islamic microlearning: aqidah, adab, soul wellness
- 🕌 Voices from ustadz/ustadzah, pesantren creatives
- 🎮 Learning gamification with points & unlockable modules
- 🤖 AI-curated paths for faith goals: tahfidz, hijrah, mindset
💰 Business Model
- Freemium access (Rp59K/month for premium)
- Spiritual theme packs: Ramadan, Hijrah, Rezeki
- Affiliate sales with Islamic books, apps, and brands
- Sponsored content & co-branded educational programs
📊 Year 1 Projections
| Metric | Target |
|---|
| Total Downloads | 500,000+ |
| Daily Active Users | 75,000+ |
| Premium Subscribers | 40,000+ |
| Global Countries Reached | 25+ |
🚀 Investment Needed
- Pre-Seed Ask: $150,000–$300,000
- App development & AI features
- Content production with pesantren & Islamic creators
- Multilingual rollout & international campaigns
🏁 Exit Strategy
- Acquisition by global Muslim edtech / e-learning platforms
- B2B licensing to pesantren, schools & Muslim NGOs
- Community IPO via crowdfunding (wakaf/social equity)