Warahmah Pitch Deck
WARAHMAH
Turning Every Home Into a Store
Empowering UMKM • Building Community • Scaling Indonesia to the World
Problem
- 65% of SMEs in Indonesia struggle with market access.
- 80% of households need additional income.
- High rental costs make store expansion difficult.
Indonesia needs a new distribution model: low-cost, flexible, and community-based.
Solution: Warahmah
- Every home becomes a community store.
- Pre-order system → zero stock, zero risk.
- Regional Managers provide training & support.
- All Elysian Global Success products + local SMEs distributed via Warahmah.
Business Model
- Product margin: 10–30%.
- Partner membership/starter kit.
- Regional Manager commission from territory sales.
- Digital platform (ads, data, API).
Market Opportunity
- TAM (Retail household & warung): Rp 1,200 Trillion
- SAM (SMEs + potential households): Rp 300 Trillion
- SOM (Target 5 years, ~3.5% share): Rp 45 Trillion
Growth Roadmap
- Year 1: 1,000 Homes • Rp 50B revenue
- Year 2: 10,000 Homes • Rp 500B revenue
- Year 3: 100,000 Homes • Rp 3T revenue
- Year 4: 500,000 Homes • Rp 15T revenue
- Year 5: 1 Million Homes • Rp 45T revenue
Competitive Advantage
- Social Franchise Model – scalable & low cost.
- Integrated with 100+ EGS brands.
- Strong community trust (Islamic values & solidarity).
- Hybrid offline + digital platform (apps).
Impact
- Empower 1 million households with extra income (Rp 2–3M/month).
- Provide new markets for thousands of SMEs.
- Strengthen local economy → national → global.
Financials & Valuation
Revenue Projection:
- Year 1: Rp 50B
- Year 2: Rp 500B
- Year 3: Rp 3T
- Year 4: Rp 15T
- Year 5: Rp 45T
Valuation (x3–5 revenue multiple):
Rp 135T – Rp 225T (~USD 9–15B) in 5 years.
➡️ Unicorn by Year 3 • Decacorn by Year 5
Funding Ask
💸 Raising USD 5M (Rp 80B) for:
- Platform development (apps, dashboard).
- Regional hubs & training systems.
- Marketing & community building.
- Supply chain infrastructure.
Expected ROI: 20–30x in 5 years.
Our Team
- Founder & CEO: 20+ years in business, ecosystem architect (Elysian Global Success).
- COO: Logistics & supply chain expert.
- CTO: Digital platform & SaaS builder.
- CMO: Community builder & growth strategist.
WARAHMAH
“Turning Every Home Into a Store, Empowering SMEs, Building Prosperity Together.”
Join us in scaling from Indonesia to the world 🌍