1) Problem → Opportunity
~2B Global Muslims seeking trusted halal snacks
$250B+ Halal F&B market (est.)
Low Access to cross‑border halal treats
- Consumers struggle to discover authentic halal‑certified snacks from other regions.
- Local halal brands lack export channels and storytelling to go global.
- Subscription models in halal snacking are under‑served and fragmented.
2) Our Solution — Halalicious
Halalicious curates a monthly box of 100% halal snacks from Asia & the Middle East, paired with country themes, maker stories, and QR‑based micro‑content. Each shipment blends discovery, culture, and compliance.
Certified & vetted supply
Country‑themed boxes
UGC & influencer unboxings
Marketplace re‑orders
3) Product Snapshot
Box Types
- Classic (8–10 snacks), Family (12–15), Premium (15–18 + drink).
- Limited editions: Ramadan/Iftar, Eid Gift, Hajj Season.
Experience
- Story cards + QR mini‑docs (origins, halal process, fun facts).
- Allergen & nutrition panels, clear halal seals.
Supply & QA
- Direct partnerships with certified factories and artisanal makers.
- Batch verification & random third‑party tests.
- Regional micro‑hubs for consolidation & export.
4) Market & Beachhead
SEA Indonesia • Malaysia • Singapore
GCC UAE • KSA • Qatar
Diaspora UK • EU • North America
Illustrative TAM/SAM/SOM: $10B / $1.2B / $80M for halal snacks reachable via D2C subscriptions & marketplaces.
5) Business Model (Max Monetization)
Core Revenue
- Subscriptions (monthly/quarterly/annual; save 10–20%).
- Marketplace re‑orders (fans buy favorites à la carte).
- Limited editions (seasonal, collabs, corporate gifts).
Ancillary
- Co‑branding & exclusives with local brands.
- Ads/sponsored inserts (non‑intrusive samples & coupons).
- Wholesale/retail into Muslim supermarkets & airports.
Target margin: 58–62% gross on subscriptions; 35–45% on marketplace — improving with scale and FOB terms.
6) Unit Economics (Illustrative M6–M12)
$34 AOV / Classic box
$19 COGS incl. pick/pack
$6–$10 CAC (UGC + referral)
- Gross margin: ~44% Classic; ~52% Premium.
- Churn: 4–6% monthly; retention boosted by themed storytelling & marketplace add‑ons.
- Payback: < 2 months on cohort with referral incentives.
7) Traction Plan (Next 12 Months)
- Q1: Supplier MOUs (ID/MY/AE), MVP box, 50 creator seeding, waitlist 10k.
- Q2: Launch ID+MY+UAE, marketplace beta, Ramadan/Eid editions.
- Q3: GCC expansion (KSA), corporate gifting, airport retail pilots.
- Q4: EU/UK compliance, diaspora campaigns, net‑new collabs.
8) Go‑To‑Market
Growth Engine
- IG/TikTok unboxings, country takeovers, duet reactions.
- Muslim creator partnerships (SEA, GCC, diaspora).
- Referral tiers & loyalty (free upgrade, bonus snack).
Distribution
- D2C (Shopify) + regional 3PL micro‑fulfillment.
- Marketplaces: Amazon, Noon, Shopee (select SKUs).
- Retail partners: supermarkets, airport gift stores.
9) Compliance & Quality
- Only halal‑certified suppliers; certificates archived and refreshed.
- Clear labeling in English/Arabic/Indonesian; allergen & nutrition panels.
- Country import rules mapped; shelf‑life & temp‑control standards.
10) Financial Outlook (Illustrative)
15k subs @ M12
$6.8M GMV
$3.4M Net revenue
Assumes blended ARPU from subscriptions + marketplace; conservative take on returns & spoilage.
11) Team
- Brand & Growth Lead — D2C subscriptions, creator economy, partnerships.
- Supply & QA Lead — halal certification workflows, co‑packing, logistics.
- Ops & CX Lead — 3PL, SLAs, support, and community programs.
12) Funding & Use of Proceeds
- Raising $1.25M seed for 18‑month runway.
- 35% supply & inventory; 30% growth & creators; 20% ops & 3PL; 10% product; 5% compliance.
Contact: invest@halalicious.co • Partnerships: partners@halalicious.co