Investor Pitch Deck

FoodChain.ID — Smart Supply Chain for Culinary Exports

Blockchain traceability • Halal compliance • Export‑first marketplace

$13TGlobal digital supply chain (TAM)

$2TGlobal halal economy

5–8%Marketplace take rate

$5–$20Target ARPU (SaaS)

The Problem

Export hurdles: fragmented standards, documentation, and buyers access.
Low transparency: buyers lack confidence in origin, process, and quality.
Cold‑chain gaps: safety risks and spoilage across logistics legs.
Trust deficit: few verifiable signals for purchasing at scale.

Opportunity

Unify the culinary supply chain into an export‑ready platform that proves provenance, ensures halal and safety compliance, and connects verified sellers to global buyers.

Our Solution — FoodChain.ID Super‑Platform

Blockchain Traceability

Batch‑level QR that reveals origin, ingredients, process, certs, temperature logs, and custody trail.

Export Marketplace

Curated B2B deals with RFQ, escrow, buyer protection, and verified suppliers.

Halal & Quality Compliance

Integrated halal workflows and food‑safety labs; digital certificates tied to batches.

Embedded Fintech

Business PayLater, invoice factoring, FX, and multi‑currency settlements (halal options).

Smart Logistics

Cold‑chain partners, consolidation hubs, export docs packs, and duties estimator.

AI & Insights

Demand signals, price guidance, fraud/anomaly detection, and seller readiness scoring.

Product Features

Onboarding: KYB/KYC, facility & process checklist, assisted catalog creation.
Traceability: batch IDs, chain‑of‑custody events, IoT temperature feeds.
Compliance: halal steps, HACCP/ISO templates, lab results linking.
Buyer Tools: RFQ, escrow, SLA, dispute center, verified‑supplier labels.
Finance: risk engine on orders & telemetry; limits by cohort.
APIs: partners (banks, labs, regulators, logistics) connect securely.

Why We Win

Proof‑first: trust signals at product and batch level.
Export‑designed: documentation and logistics embedded.
Halal advantage: a must‑have for GCC and Muslim markets.
Data network: improving risk and pricing over time.

Market

Start with Indonesia’s 12M+ culinary MSMEs (subset of 64M MSMEs), expand to ASEAN, then GCC & EU buyers.

TAMDigital supply chain $13T

SAMGlobal halal culinary $2T

SOMASEAN export cohorts $50B+

EntryProcessed foods, spices, snacks, RTD beverages

Early Signals (Illustrative)

MoU pipeline with halal authorities, labs, and cold‑chain partners.
Waitlist via culinary associations and women‑led communities.
Pilot export lanes: ID→SG/MY and ID→UAE/KSA (1–5 kg to pallet scale).

Figures are directional; full partner list under NDA.

Business Model

SaaS Subscriptions

$5–$20 / month for traceability dashboard, compliance toolkit, and analytics.

Transactions

5–8% marketplace take rate; escrow & payout fees; ads/boosted listings.

Blockchain Licensing

API access for regulators, banks, and enterprise buyers; per‑batch or per‑org pricing.

Logistics & Services

Margins on cold‑chain, inspections, consolidation, and export documents.

Certification

Revenue share with halal authorities and labs for testing & audits.

Finance

Revenue share on PayLater & factoring; FX spreads.

Go‑to‑Market

Partners: halal authorities (e.g., national agencies), labs, cold‑chain providers, banks.
Communities: culinary MSME associations, women entrepreneur networks, vocational schools.
Buyers: GCC distributors, ASEAN retailers, specialty e‑grocers.
Vertical cohorts: spices/snacks/beverages to build density and trust.

Pilot & Phased Rollout

Indonesia pilot (Java, Sumatra) — 1,000 MSMEs, 100 buyers.
ASEAN scale via SG/MY hubs.
GCC buyer acquisition (UAE, KSA) for halal F&B.

Tech Architecture

Event‑sourced ledger with public‑verifiable hashes per batch.
Role‑based access for sellers, labs, regulators, and buyers.
QR & NFC tags; optional IoT temperature sensors.
Privacy: PII off‑chain; proofs & signatures on‑chain.
API gateway for partners; audit trails & alerts.

Security & Data

Encryption in transit/at rest; granular permissions.
Tamper‑evident logs; anomaly detection with AI.
Region‑aware data residency & compliance controls.

Compliance & Halal

Digital halal workflows mapped to production steps.
Link lab results and audits to batch IDs; QR exposes certs.
HACCP/ISO templates; recall & alert procedures.

Buyer Assurance

Real‑time verification of provenance and temperature.
Escrow with milestone release upon SLA conformity.
Dispute center with evidence chains.

Cold‑Chain & Logistics

Pre‑cool, first‑mile, consolidation hub, air/sea leg, last‑mile.
Temperature telemetry attached to custody events.
Duties & HS code helper; export docs packs.

Service Levels

Ambient, chilled, frozen lanes with defined SLAs.
Inspection & grading options at consolidation hubs.
Insurance & re‑insurance partners for coverage.

Competitive Landscape

Platform	Focus	Traceability	Halal	Export & Cold‑Chain
Generic B2B Marketplaces	Commodity listings	Low	No	Minimal
Supply‑chain SaaS	Workflow tools	Medium	Optional	Partner‑dependent
FoodChain.ID	Culinary export platform	High (blockchain)	Built‑in	Integrated hubs & SLAs

Moat

Trust graph: buyer–seller–lab–regulator interactions.
Batch‑level data improves pricing, risk, and demand matching.
Compliance playbooks tuned for ASEAN→GCC lanes.
Franchise hubs for rapid localization & buyer access.

Risks & Mitigation

Credit risk → phased limits, escrow, re‑insurance partners.
Quality risk → inspections, verified suppliers, dispute center.
Regulatory → licensed partners, halal boards, data residency.

Roadmap

Phase 1 — 0–12 mo

MVP: traceability + marketplace + compliance kit.
Pilot 1k sellers; SG/MY buyer discovery.
MoUs with halal authorities, labs, cold‑chain.

Phase 2 — 12–24 mo

Embedded finance (PayLater, factoring).
Hubs in SG & UAE; 10k sellers, 1k buyers.
AI pricing & anomaly detection v1.

Phase 3 — 24–36 mo

ASEAN scale; franchise hubs; EU entry.
50k sellers; repeat GMV; profitability path.
API commercialization for banks & regulators.

Financial Model (Illustrative)

Year 1: 5k paying orgs @ $10/mo ≈ $0.6M ARR + services.
Year 2: 20k orgs; rising GMV → transaction/logistics revenue.
Year 3: 50k orgs; API/licensing + finance share → $60M+ ARR potential.

Assumptions are directional; full bottoms‑up model available upon request.

Unit Economics Hypothesis

LTV from retention on tools + repeat exports.
CAC blended via partners/associations; cohort tracking.
Risk‑adjusted returns on financing with portfolio limits.

Funding Ask

Seeking: $5M Seed

Build v1.0 (traceability + marketplace + compliance) and launch hubs.
Secure halal/lab/logistics/banking partnerships.
Pilot exports ID→ASEAN & GCC; expand buyer density.

Use of Funds

Product & Engineering — 40%
Market Development & Partnerships — 25%
Compliance & Operations — 15%
Working Capital (logistics, inspections) — 10%
G&A and Legal — 10%

Impact & ESG

Economic uplift for MSMEs via export access and fair finance.
Women‑led businesses prioritized in cohorts and training.
SDG alignment (8, 9, 12, 17) and ethical data governance.

What Success Looks Like

Recognized ASEAN→GCC culinary export gateway.
50k+ sellers, 2k+ buyers, strong repeat GMV.
Sustainable unit economics and diversified revenue.

Team

CEO — Partnerships & Growth

Public–private programs, MSME export ecosystems.

CTO — Platform & Blockchain

Traceability systems, marketplace, data infrastructure.

COO — Logistics & Quality

Cold‑chain ops, inspections, SLAs, dispute processes.

Head of Finance & Risk

Embedded finance, credit policy, Sharia advisory.

Head of Compliance

Halal workflows, labs, HACCP/ISO, recalls.

Advisors

Regulators, banking, logistics, data compliance.

Contact

FoodChain.ID — Smart Supply Chain for Local Culinary, Trusted Globally.

Email: hello@foodchain.id | Website: foodchain.id

Deck note: forward‑looking statements; full partner and financial details available under NDA.

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Call to Action

Seed investment and strategic partners.
Pilot cohorts: spices, snacks, RTD beverages.
Hub partners in SG/MY & UAE/KSA.