Investor Pitch Deck

FitPulse.ID — Wearable AI Fitness & Recovery Ecosystem

Recovery‑first wearable with localized AI coaching for Muslims, Moms, and Asian athletes.

$100B+Global wearables (TAM)

$20B+APAC addressable (SAM)

50–70%Cheaper vs. WHOOP/Oura

Sub $3–$6Monthly AI insights

The Problem

Global wearables are pricey and not tailored to Asian lifestyles.
Context gap: fasting, prayer rhythm, breastfeeding, postpartum are ignored.
Numbers ≠ insights: steps & calories don’t translate into daily recovery decisions.
Subscription fatigue: premium plans lack localized value.

Who Hurts

Muslims: Ramadan & sunnah fasting routines need safe guidance.
Moms: menstrual & lactation cycles affect recovery needs.
Athletes: need HRV‑led recovery & training load optimization.

Our Solution — The FitPulse Ecosystem

Recovery‑First Wearable

Ring/band with HRV, skin temp, SpO₂, motion sensors; gentle alerts compatible with prayer routines.

Localized AI Coach

Daily guidance tuned for fasting, cycles, sleep debt, and cultural routines.

FitPulse App

Recovery score, sleep stages, energy budget, fasting & cycle timelines, and habit streaks.

Community

Challenges & groups for Muslim wellness, moms recovery, and athlete cohorts.

Academy

Courses & coaching (sleep, nutrition, post‑partum, training load).

APIs & Integrations

Connect clinicians, coaches, and corporate wellness programs.

Product Features

Recovery score from HRV, temp variance, resting HR, sleep debt.
Fasting planner with sahur/iftar guidance and hydration budget.
Cycle & postpartum modes with safe training & sleep tips.
Prayer‑friendly haptics and do‑not‑disturb schedules.
Workout suggestions tailored by energy & recovery windows.
Privacy controls, export‑your‑data, and clinician access links.

Pricing & Packaging (Indicative)

Hardware: $119–$179 (ring/band), 45–55% blended margin at scale.
Subscription: $3–$6/month (AI insights, coach, Academy Lite).
Coaching & Courses: $10–$49/course (revenue share).
Corporate: per‑seat pricing; device leasing options.

Market

Massive demand in APAC for affordable, contextual health tech.

TAMGlobal wearables $100B+

SAMAPAC consumer + wellness $20B+

SOM1M users in SEA early adopters

SegmentsMuslims • Moms • Athletes

Early Signals (Planned)

Digital MVP: fasting/sleep/cycle tracker + AI chatbot.
Creator partnerships with mom & Muslim wellness leaders.
Beta hardware (50–100 units) to core community for validation.

Figures are directional; full partner list available under NDA.

Business Model

Hardware Sales

Direct & channel; regional distributors; limited editions.

Subscriptions

AI insights, advanced analytics, and Academy Lite.

Courses & Coaching

Certified coaches & clinicians; revenue share.

Corporate Wellness

B2B bundles for schools, pesantren, and employers.

SDK & Licensing

Data & coaching APIs for partners and insurers.

Accessories

Bands, chargers, and care kits.

Go‑to‑Market

Phase 1 (0–6 mo): Launch digital MVP; build community; 50k waitlist.
Phase 2 (6–12 mo): Creator & clinic pilots; Academy courses; pre‑orders.
Phase 3 (12–18 mo): Beta hardware with 100 testers; iterate.
Phase 4 (18–36 mo): Mass production; SEA→GCC expansion.

Channels & Partners

Influencers: moms, Muslim wellness, sports coaches.
Retail & e‑commerce bundles; telco & bank partnerships.
Communities: schools, pesantren, gyms, running clubs.

Tech & Data

Sensor fusion: PPG for HR/HRV, skin temp, SpO₂, IMU.
Recovery engine: HRV baselines, sleep debt, temp variance.
On‑device processing + efficient BLE for battery life.
ML personalization; multilingual NLU for local contexts.

Security & Privacy

Encryption in transit/at rest; granular user consent.
Data residency controls; anonymized cohort analytics.
Export‑your‑data; clinician links with user approval.

Regulatory Approach

Consumer wellness device first; optional clinical pathways by market.
Compliance playbook per country (e.g., IEC safety, radio, battery).
Clear labeling: not a medical device; wellness guidance only.

Ethical Guardrails

Faith‑respectful nudges; inclusive design.
No ad targeting from health signals; transparent policies.
Advisory board: clinicians, women’s health, faith leaders.

Competitive Landscape

Brand	Focus	Recovery	Localized (fasting/moms)	Price
WHOOP	Athlete recovery	High	Low	High (sub req.)
Oura Ring	Sleep & readiness	High	Low	High
Fitbit/Apple	General fitness	Medium	Low	Mid–High
FitPulse.ID	Localized recovery	High	High	Affordable

Moat

Community network effects across moms & Muslim wellness groups.
Localization data flywheel → better AI guidance & retention.
Affordable hardware driving scale and distribution leverage.

Risks & Mitigation

Hardware delays → ODM dual‑sourcing; staged certifications.
Churn risk → community & coaching; meaningful daily nudges.
Regulatory changes → wellness first; modular clinical add‑ons.

Roadmap

Phase 1 — 0–6 mo

Digital MVP: trackers + AI chatbot.
Community & creator partnerships.
Waitlist 50k; pre‑order intent.

Phase 2 — 6–12 mo

Prototype ring/band; 50–100 beta users.
Academy launch; coach network.
ODM contracts & supply chain set‑up.

Phase 3 — 12–24 mo

Mass production; SEA launch.
Corporate wellness pilots.
GCC expansion ahead of Ramadan.

Financial Model (Illustrative)

Year 1: 50k free users → 10k subs @ $4/mo ≈ $480k ARR.
Year 2: 50k devices @ $149 ASP → $7.5M revenue + subs.
Year 3: 200k devices; 50k subs → $25M+ total revenue.

Assumptions are directional; full bottoms‑up model available upon request.

Unit Economics Hypothesis

Hardware gross margin 45–55% at scale; CAC blended via creators/communities.
LTV driven by 18–24 mo subscription retention + accessories.
Cash conversion via pre‑orders & B2B device leasing.

Funding Ask

Seeking: $2M Seed

Build MVP app & AI coach; launch community & Academy.
Prototype wearable (ring/band), validate sensors & UX.
Set up ODM & supply chain; regulatory clearances.

Use of Funds

Product & Engineering — 40%
Community & Growth — 25%
Hardware & Certifications — 20%
Ops & G&A — 15%

Impact & ESG

Women’s health & post‑partum recovery support.
Faith‑aligned wellness nudges; inclusive communities.
Repairable hardware; recyclable packaging; carbon‑aware ops.

What Success Looks Like

SEA → GCC adoption; strong Ramadan cohorts.
Low churn; high habit formation; brand trust.
Profitable hardware + recurring SaaS + B2B wellness.

Team

CEO — Community & Growth

Consumer growth, creator economy, wellness communities.

CTO — AI & Platform

Wearables data, ML personalization, app architecture.

Head of Hardware

Sensors, firmware, ODM, certifications (safety/radio/battery).

Head of Women’s Health

Cycle/post‑partum programs; clinical advisory.

Head of Muslim Wellness

Fasting & faith‑aligned guidance; cultural research.

Advisors

Clinicians, sports scientists, supply chain, privacy counsel.

Contact

FitPulse.ID — Your Recovery, Your Faith, Your FitPulse.

Email: hello@fitpulse.id | Website: fitpulse.id

Deck note: forward‑looking statements; full partner and financial details available under NDA.

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Call to Action

Seed investors & strategic partners.
ODM & sensor vendors (ring/band).
Creators & clinics for pilot cohorts.