FinAiD

🧩 The Problem

• 51% of Indonesians lack basic financial literacy (OJK Report)
• No affordable access to financial coaching for lower-income populations
• Global tools like Cleo or Mint don’t cater to Southeast Asian cultural & language context
• Islamic finance needs are underserved by AI-based solutions

💡 The Solution

FinAiD offers an AI-powered financial wellness assistant that delivers:

• 📊 Smart Diagnosis – Automatic financial health scan via simple form
• 🤖 AI Chat Coaching – Conversational money guidance in Bahasa & English
• 📅 Payment & Savings Reminders (WhatsApp & Email integrated)
• 🕌 Islamic Finance Mode for Sharia-compliant financial planning

🚀 Business Model

🌍 Global Scale Opportunity

Starting in Indonesia, then expanding to:

• 📌 Southeast Asia: Philippines, Vietnam, Malaysia
• 🌍 Emerging Markets: Nigeria, Kenya, Bangladesh, Brazil

Built for international competitions: UNDP Digital X, MIT Solve, Cartier Women’s Initiative

📊 Traction Plan

• ✅ MVP launch via Typedream + Tally.so + Chatbase
• 🎯 1,000 users in 30 days from Islamic communities & UMKM partners
• 💸 $5/month ARPU (average revenue per user) from Premium + Digital Products
• 🧠 AI cost efficiency – no need for human coaching team

💰 Investment Opportunity

We’re raising $150,000 pre-seed to scale AI training, marketing, and partner onboarding.

• ⚙️ 40% Product Development & Integration
• 📢 30% Go-To-Market Execution
• 🤝 20% Community & B2B Partnerships
• 🧾 10% Legal & Compliance

Target ROI: 10x within 24 months via subscription scale + strategic licensing deals.

👥 Meet the Founder

Dhian Arinofa – Serial Entrepreneur | 20+ years experience | Built 100 Brands in 30 Days | Empowering women & underserved communities with AI innovation.