FemmeGroove.co
Global Ethical Fashion for the Soulful Generation
1. Vision & Mission
Vision: To become the leading global ethical fashion brand for soulful women who express themselves through slow, conscious, and bold style.
Mission:
- Empower women through expressive and sustainable fashion
- Lead the ethical slow-fashion movement from Indonesia
- Scale globally using print-on-demand and digital commerce
2. The Problem
- Fast fashion is unsustainable and unethical
- Modest & spiritual fashion lacks soul and creative identity
- Gen Z craves unique pieces, not mass production
- Women want style that reflects both beauty and values
3. Our Solution
FemmeGroove.co offers soulful boho-style T-shirts and apparel through exclusive limited drops — ethically made via global POD (Print-On-Demand) platforms like Printify/Printful.
- No inventory, no waste – 100% print-to-order
- Designed in Indonesia. Delivered worldwide.
- Exclusive, expressive drops with emotional storytelling
- Custom packaging + branded affirmations per order
4. Business Model
- Primary: Direct-to-consumer (Shopify, Etsy, TikTok Shop)
- POD T-Shirts: US$28–38 per item (50–60% margin)
- Digital Add-ons: Journal cards, posters, affirmation kits
- Mini Courses: Boho Design & Ethical Fashion Bootcamp
- Affiliate/Influencer Marketing: Built-in virality
5. Market Opportunity
🌎 $8.6B global boho/slow fashion market and growing
🧕 Rising modest fashion spend globally: Gen Z women in US, UK, UAE, Indonesia
📦 High Etsy & TikTok growth for soulful, ethical, and spiritual apparel
6. Target Audience
- Women aged 18–35 (Gen Z / Millennial)
- Fashion-conscious, spiritual, creative, sustainable-minded
- Global citizens: US, UK, Australia, UAE, Malaysia, Indonesia
7. Revenue Projection
- Year 1 Goal: US$80,000 from T-shirt POD + digital
- Avg Order: $35 x 2,500 orders = $87,500
- Digital Bonus: $5–10 add-on/upsell
8. Why FemmeGroove.co?
- 🌱 Ethical, soulful, bold – not just "another" modest brand
- 🇮🇩 Rooted in Indonesian art & femininity
- 🚚 Global-ready from Day 1 via POD
- 👚 Designs crafted with story, soul, and limited drops
9. Founder & Team
Dhian Arinofa (Founder - Behind The Brand):
20+ years in business, founder of House of Elysian ecosystem.
Built 100+ digital brands across AI, fashion, and healing spaces.
Visionary in silent empire & soulful commerce.
Face of the Brand / CEO: (Gen Z soulful woman – to be publicly fronted)
10. Ask
- Seeking angel investors / partners for digital marketing & POD scale
- Looking for ethical influencers & brand collaborators
- Goal: Global launch kit + ad spend (US$5K–$10K)
Let’s Groove with the World.
FemmeGroove.co
Global Ethical Fashion for the Soulful Generation
📧 hello@femmegroove.co
📸 @femmegroove.co