Elysian Luxe

Aspirational Price Barrier

Luxury aesthetics are desired, but $1,000–$5,000 price points are out of reach for most consumers. They settle for poor quality or risky sellers.

Trust Deficit in Mid‑Market

Shoppers face inconsistent quality, generic designs, and unreliable online stores. Returns & disappointment kill LTV.

Speed & Relevance

Trends move in weeks, not seasons. Traditional supply chains can’t react fast without overstock risk.

Original Designs, Luxury Feel

• Design DNA: timeless silhouettes, premium materials, signature Elysian codes (no external logos).
• NFC‑chipped authenticity + product story; scan to see provenance, care, and styling content.
• Modular straps & hardware for mass customization without inventory bloat.

AI‑Driven Commerce Stack

• Trend Radar: social/video data → color/forms/materials insights.
• Demand Forecast: drop sizing, geo split, SKU depth.
• Supply Orchestrator: Indonesia‑first partner network; on‑demand batching.
• Story Engine: cinematic product narratives auto‑generated for each drop.

Watches

• 316L steel / ceramic options · sapphire‑coated crystals
• Miyota/Seiko movements (quartz & automatic)
• Quick‑release straps · 5ATM/10ATM options

Bags

• Vegan & genuine leather options (LWG‑aligned)
• Signature hardware · smart pockets · RFID sleeve
• NFC story tag + serial QR

Accessories

• Jewelry‑grade plating · hypoallergenic
• Belts, wallets, small leather goods
• Seasonal colorways via micro‑drops

Quality & Warranty

• Multi‑point QC (AQL 1.5) · 12‑month warranty
• Spare parts program · repair & refresh services
• Packaging designed for unboxing & UGC

Storytelling Commerce

• Every product ships with a micro‑site narrative (scan NFC)
• Creator toolkits for co‑created lookbooks
• Shoppable videos integrated in D2C & TikTok Shop

TAM · SAM · SOM (Indicative)

Figures are directional; to be validated with latest 3rd‑party reports (BoF/McKinsey, Statista, eMarketer).

Why Now

• Short‑form commerce (TikTok/IG) drives impulse discovery.
• Consumers demand quality + ethics at fair prices.
• AI enables fast trend capture and lean inventory.

D2C Store

• Shopify headless + shoppable video CMS
• Loyalty tiers · membership ($39/yr) for early drops
• Bundles & build‑your‑own kits

TikTok Shop Global

• Always‑on live + creator affiliates
• Whitelisting high‑performing creators (rev‑share)
• Localized micro‑warehouses for 2–5 day delivery

Exclusive Drops

• Fortnightly drops · 8–12 SKUs · limited runs
• Data‑driven restocks & color refreshes
• Collabs with artists & micro‑brands

Unit Economics (Illustrative)

Membership & bundles push AOV and retention.

Revenue Streams

• Product sales (D2C + TikTok Shop)
• Membership fees & limited drop passes
• Creator collab capsules (profit‑share)
• Aftermarket services (strap packs, repairs)

Creator‑Led Engine

• 1000+ micro‑creators with UGC kits
• Paid whitelisting for top 10% performers
• Global affiliate portal (auto‑pay)

Content System

• 3 pillars: Build (craft), Style (fit), Story (emotion)
• Drop trailers, ASMR unboxing, outfit grids
• Localized creators for SEA/MENA/US/EU

Community & Membership

• Early access to drops & vote‑to‑produce polls
• Limited lifetime serial numbers
• Quarterly city pop‑ups with creators

Indonesia‑First Production

• Partner factories with ISO/QMS; ethical compliance
• Modular components to shorten lead‑times
• Near‑shore finishing for key markets

AI Orchestrator

• SKU simulation → MOQ optimization
• Auto PO split by geo, vendor score, and ETA
• QA anomaly alerts from image/video checks

Logistics

• Regional 3PL hubs (SG, DXB, LA/NY, NL)
• SLA: 2–5 day delivery for priority geos
• Prepaid returns + refurbish/resell channel

Compliance & Risk

• Rep‑Free Policy: no 3rd‑party logos, monograms, or protected patterns
• Trademarks & design patents for Elysian codes
• Product safety & labeling per market

Early Signals

• Prototype feedback: 4.6/5 avg (n=200 testers)
• Waitlist: 12,000 sign‑ups (SEA & MENA heavy)
• Top creator pilots: CTR 3–5%, CVR 2.2–3.1%

12‑Month Roadmap

• Q1: MVP drops (watches + bags), 100 creators
• Q2: US/EU micro‑warehouses, membership v1
• Q3: Collab capsules · repairs program
• Q4: Design patent filings · retail pop‑ups

3‑Year Outlook

Assumes 24 drops/yr, blended CAC $18, AOV $135, repeat 38%.

Use of Funds (Seed)

• Inventory & working capital — 38%
• Creator growth & paid media — 24%
• Tech (AI, NFC, storefront) — 18%
• Ops & team — 12%
• Legal/IP & contingency — 8%

CEO / Brand

Vision, product taste, creator ecosystem, fundraising.

COO / Supply

Factories, QA systems, logistics, inventory turns.

CTO / AI

Trend radar, demand forecasting, NFC stack, storefront.

Round

• Seeking: $2.5M Seed
• Use: inventory, creator engine, AI stack, warehouses
• Runway: 18 months · Break‑even target: Month 16–18

Milestones (Next 12 Months)

• $12M GMV · 30–35% repeat · 65% GM
• Creator network 2,500+; 8 geo micro‑warehouses
• Design patents filed for 4 signature elements

Let’s Talk

Email: founders@elysianluxe.example · Deck code: v1.0

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Legal & Ethics

We maintain strict brand‑safety: no third‑party marks, monograms, distinctive patterns, or trade dress. Elysian Luxe is built on originality, quality, and transparency.