💡 The Problem
- Many people follow unhealthy diets without knowing their body’s real needs.
- Families struggle to ensure balanced nutrition for children, pregnant women, and the elderly.
- Access to professional nutritionists is expensive and limited.
✅ Our Solution
- Home Nutrition Test Kits + AI-driven nutrition assessment.
- AI + human nutritionist consultations.
- Auto-generated weekly meal plans integrated with online grocery platforms.
- Family Mode: linked dashboard for kids, moms, and elders.
🎯 Market Opportunity
Indonesia: 65+ million families, 22M children under 5, 15M pregnant/nursing women, high rates of stunting and anemia.
Asia: Emerging middle-class health-conscious market.
Global: Preventive wellness and at-home diagnostics market projected to reach $300B by 2030.
🧠 Competitive Advantage
- We’re not just calorie trackers. We’re a full family-focused nutrition platform.
- Localized kits and recommendations, unlike global diet apps.
- Integration with real food providers, not just data.
💸 Monetization Model
- Premium monthly subscriptions (AI + nutritionist access).
- Nutrition test kits (one-time or bundled).
- Affiliate revenue from healthy food partners & vitamins.
- B2B & CSR partnerships with schools, clinics, and corporations.
📈 Growth Strategy
- Launch in top 3 cities (Jakarta, Bandung, Surabaya).
- Influencer + Parenting community outreach: “Nutrition Challenge.”
- CSR partnership: stunting & anemia relief kits.
- Regional expansion into Southeast Asia in Year 2–3.
📊 Financial Forecast
- Year 1: 50K users → $300K+ revenue
- Year 2: 250K users → $2M revenue
- Year 3: 1M+ users → $10M+ revenue potential
🚀 What We Need
- 💰 Seed funding: $300K–$500K
- 🔧 Kit production & AI tech development
- 🎯 Market penetration & strategic partnerships
🌱 Our Mission
“If mobility apps can save time,
CekGizi.id will save generations.”
Let’s Build Healthy Families Together