🔍 The Problem
- Millions mismanage diets — undernourished or overfed.
- Families confused about kids’, pregnancy, or elderly nutrition.
- Nutritionist access is expensive and limited.
✅ Our Solution
- Home Nutrition Test Kit + Mobile App Integration.
- AI Nutrition Assistant + real-time consultation with experts.
- Weekly meal plans & grocery lists linked to e-commerce platforms.
- Multi-profile support: child–mother–elderly in one family account.
🌏 Market Opportunity
Indonesia: 65M+ families, high stunting & anemia rates.
Asia: Rising middle class and wellness awareness.
Global: Self-diagnosis & nutrition tech growing to $300B by 2030.
💡 Competitive Advantage
- Beyond calorie tracking – we focus on holistic family nutrition.
- Localized content, menus, and food kits.
- Connected to real food, real actions — not just data.
💰 Monetization Model
- Monthly subscription (AI + certified expert access).
- One-time or family-pack nutrition test kits.
- Affiliate deals with food & supplement brands.
- Corporate & institutional partners (schools, clinics, CSR).
🚀 Growth Strategy
- Initial Launch: Jakarta, Bandung, Surabaya.
- Influencer-driven family nutrition challenges.
- CSR partnerships to fight stunting & anemia.
- Regional expansion to Southeast Asia in Y2–Y3.
📊 Financial Projection
- Year 1: 50K users → est. $350K+ revenue
- Year 2: 250K users → $2M+
- Year 3: 1M+ users → $10M+ opportunity
📌 What We Need
- Seed Funding: $250K–$500K
- Kit manufacturing, AI development, & marketing
- Strategic & distribution partnerships
🌱 Our Mission
“If ride-hailing apps save time,
CekGizi.id exists to save generations.”