CantikaClub

🌟 Executive Summary

CantikaClub is a community-based beauty platform combining e-commerce, reviews, and clean beauty advocacy. Starting from Southeast Asia’s booming beauty market, CantikaClub democratizes access to halal, vegan, and clean cosmetics, supported by user-generated content and strong community engagement.

📊 Market Opportunity

• Indonesia: Largest cosmetics market in SEA, projected $8B by 2027.
• Gen Z & Millennials demand transparency + halal/vegan products.
• No strong local player combining marketplace + review community.
• Global clean beauty market: $22B+ by 2027.

🚨 Problem & ✅ Solution

Problems:

• Fragmented reviews: fake ratings, no trust.
• Asian beauty brands struggle for visibility.
• No platform combines e-commerce + social community.

Solutions by CantikaClub:

• Community-based reviews & content challenges.
• Curated clean beauty products from Asia.
• Gamified loyalty + referral programs.

💼 Business Model

• Marketplace Commission: 10–20% per product sold.
• Brand Partnerships: co-creation campaigns with beauty brands.
• Affiliate & Ads: TikTok-style beauty affiliate programs.
• Subscriptions: Premium community perks + beauty classes.
• Data & Insights: Sell anonymized beauty trend analytics.

🎯 Execution Strategy

• Step 1: Build beauty review community on TikTok & Instagram.
• Step 2: Launch affiliate store via Shopee/Tokopedia.
• Step 3: Co-create products with local brands.
• Step 4: Launch own marketplace with UGC features.
• Step 5: Add loyalty program, classes, and live shopping.

📈 Financial Projections

• 2025: $500K revenue (affiliate + pilot marketplace).
• 2026: $3M revenue (co-created products + ads).
• 2027: $10M+ revenue (full marketplace + SEA expansion).

👥 The Team

Founded by serial entrepreneurs, FMCG beauty experts, and Gen Z creators with experience in brand-building, social commerce, and AI-driven communities.

🤝 Call to Action

We’re seeking $750K Seed Funding to scale CantikaClub into the #1 clean beauty community-driven marketplace in Asia.