Move with Modesty. Train with Barakah. The world's first Islamic Modest Athleisure brand for active Muslimah communities.
🧕 The Vision
BarokahWear™ is a faith-inspired athleisure brand that empowers Muslim women to stay active while honoring Islamic modesty. Designed for comfort, functionality, and spiritual alignment — it’s the future of modest fitness wear.
🎯 Target Market
Active Muslim women (Zumba, yoga, HIIT, running)
Hijrah and modest lifestyle communities
Global modestwear market ($300B+)
Faith-based sports & fitness groups
💼 Core Products
Active Abaya: Lightweight, breathable sports dress
BarokahFlex Hijab: Anti-slip performance hijab
Jogger Syari Set: Loose-fit jogger + modest top
Inner Tech Wear: Antibacterial inner layers
📦 Business Model
Channel
Description
D2C
Website, Instagram Shop, Shopee
B2B
Islamic schools, communities, fitness hubs
Distributor Network
Community resellers, influencers
📈 Year 1 Projection
Target
Estimate
Units Sold
10,000+
Revenue
IDR 4 – 6 Billion
Active Resellers
100+
Followers
200K+ Global Muslimah
🔍 Competitive Edge
Feature
BarokahWear™
Others
Shariah-certified design
✅
❌
Loose-fit functional cuts
✅
Partial
Antibacterial fabrics
✅
Rare
Wudhu/Nursing Friendly
✅
❌
Faith-driven branding
✅
❌
💰 Investment Ask
Amount: IDR 1 – 3 Billion (Pre-Seed)
Use of Funds: Production, fulfillment, influencer marketing, regional expansion
Exit Strategy: Acquisition by modestwear eCommerce or IPO